Have you ever bought a book just because you were captivated by the great look on the cover? And then found that it was a really interesting read as well?
I get those marketing e-mails from Amazon where they tempt me to buy books and DVDs, and where their choice offer is calculated from what I have bought before. This is very effective marketing, of course, because I tend to buy more of the same style of books that I have enjoyed before, – while the new and unknown is not likely to be as tempting.
After I bought a French DVD for my daughter, French films began to appear in these marketing posts. The one in the photo below, Persepolis by Marjane Satrapi, caught my eye.
I read up on it, and found there was also a book which the film was based on. I always like to read the book first, and then watch the film afterwards. That way I know the characters beforehand, and do not have to keep track of who is who at the beginning of the film, – sometimes that can be very confusing and requires a lot of attention.
Anyway, I bought both the book and the film. I have read the book, and have not for one moment regretted the purchase, even though comic books are not my usual style, and the subject, – growing up in Iran, – not one I was particularly interested in beforehand.
I even bought a second book by the same author to enjoy in the near future, – after I have seen the film of this one.
I also get marketing e-mails from AbeBooks after buying a used book through them. They often present some interesting collections in their newsletters. One of the latest I have received happened to be about captivating covers.
This was my favourite:
I may even want ot buy it one day, although I have no idea of what the book is about. But I like the cover.
Previously they have presented a collection of unusual book bindings, – well worth looking at in my opinion, if only out of curiosity. There are very few of those that I could ever afford to buy.